Acai Celebrity Endorsements
When Oprah Winfrey, a leading US talk show host endorsed the Acai berry on her show, its no wonder people took notice - and unfortunately with many unscrupulous companies claiming that she was recommending their product!
On the show, Dr. Nicolas Perricone brought the un-assuming berry to Oprah's attention as one of the World's top superfoods. That was just the push that started Acai supplements becoming one of the most popular supplements
Dr. Perricone had been brought to the show to discuss a new book he had just had published, proclaiming the top ten superfoods. As soon as he announced that he regarded Acai as the top superfood, the frenzy began.
One important statement he made though was sadly not as well re-reported. The acai berry only lasts a maximum of 24 hours after harvesting, and the only way to be sure of getting maximum benefits is to only buy products that use freeze-dried acai. Plus, his actual recommendation was for organic acai (free from harmful pesticides).
Important to note was that Dr Perricone never specified or endorsed any specific Acai product.
In his book "The Perricone Promise - Look Younger, Live Longer, in 3 Easy Steps", Dr. Perricone lists acai as his number one superfood because of its high level of antioxidants, anthocyanins, and healthy fats. This was no "off the cuff" comment, indeed several studies are showing that Acai berries contain many nutrients that our body needs to thrive. Acai berries also have the highest concentrations of vital antioxidants compared to other fruit.
It is always a useful marketing tool to have "a celebrity" to endorse a product. The important thing to note is neither Oprah Winfrey or Dr Perricone endorsed any specific Acai product. What was endorsed was the use of pure freeze-dried organic acai. So don't get fooled by the marketing hype and check the label!
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